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community based Online Longevity Coaching
(in development)
Tired of feeling stuck in your fitness journey? Rebuild your strength, confidence, and consistency with a tribe that’s got your back.
For just £49/month, you’ll get expert coaching, structured guidance, and a supportive community, all without the premium price tag.
Inside the app, you’ll follow my 8-week program designed to progress you safely and effectively through:
Stability: Build a solid foundation
Hypertrophy: Add lean muscle and shape your body
Strength: Move heavier loads and build a stronger body
Power: Unlock your full potential
You’ll also follow my 4-Pillar Habit System, take part in monthly group coaching calls, and have a community that keeps you accountable, so you never feel like you’re doing this alone.
Join now and start your transformation with a tribe that supports you every step of the way, rebuilding your strength, confidence, and consistency, one week at a time.
The 4 pillars
Join our 8-week group coaching program built on the 4 lifestyle pillars: Movement, Nutrition, Recovery, and Mindset. Learn the principles, develop habits, and see real-life results alongside others on the same journey
group Coaching
Live group coaching sessions with expert guidance. Ask questions, get support, and learn how to apply each pillar in your own life
Habit Stacking
Weekly habit challenges designed to build lasting routines. Apply the 4 pillars in small, achievable steps each week
Support & Accountability
Stay accountable with your tribe. Access community support, coaching calls, and progress check-ins to ensure you stay on track
primal performance program
In-person training, mobility, and recovery designed to help you move, feel, and perform at your best.
This all-in-one in-person package combines:
Personal training (strength + primal movement)
Sports massage & assisted stretching
Mobility and movement coaching
Perfect for anyone wanting hands-on support to improve mobility, reduce aches, and build functional strength.
aboutme
I’m Ben, founder of Primal Design, Personal Trainer, Sports Therapist, and Longevity Coach.
I’ve worked in the health and wellness industry since 2017, beginning in Sports Therapy before expanding into personal training and movement-based coaching. This background gives me a deep understanding of how the body moves, adapts, and recovers, not just how to train it.
Primal Design supports you through both in-person coaching and online group coaching, providing a structured but flexible approach to long-term health. At the core is functional movement, strength, and resilience, building a body that performs well in the gym and in everyday life.
My passion is a longevity approach to health and fitness: helping you develop physical and mental strength, energy, and resilience through a blend of ancestral principles and modern health science. Using the Primal Design blueprint, clients are coached across four core pillars: Movement, Nutrition, Lifestyle, and Mindset, with clear structure, education, and accountability.
Whether you’re training in person or as part of the online group, I combine hands-on therapeutic experience with progressive programming and practical guidance. The goal is the same across all levels of coaching: to help you move well, feel well, and stay strong, capable, and resilient for years to come.
want to work at your own pace?
(in development)
The Primal Foundations Program gives you instant access to a wealth of core resources, lessons and tools across the four pillars of Movement, Nutrition, Recovery and Mindset so you can work through the material entirely at your own pace.
You’ll get a beginner-friendly gym plan, short video lessons, practical guides and simple weekly tasks you can follow whenever you’re ready.
There’s no schedule, no coaching calls and no pressure, just a clear, structured pathway that helps you build strength, improve your habits and reset your health with total flexibility.
It’s the perfect starting point if you want to experience the Primal approach before joining group coaching.
urban ruckers
Carry weight, leave lighter
Urban Ruckers is a men’s mental health initiative built around movement, connection and the outdoors, born from my own struggles with mental health.
Walking in the great outdoors helped me get out of my head and back into my body, and I wanted to create a space where other men could experience the same.
We meet in parks and woodland across London for group rucks and circuit training, combining functional fitness with real conversation and genuine community. Open to all levels, whether you carry 5kg or 25kg, it’s about showing up, moving, and talking without judgement.
If you want to improve your mental health, build friendships, or simply step away from the noise of everyday life, Urban Ruckers gives men a powerful way to walk together, share the load, and leave lighter.
Coming spring 2026
